18 February 2012
Genius Crowds USA enter into IP Protection Partnership with Creative Barcode, UK
Genius Crowds the rapidly growing consumer-focused ideas development, collaboration and co-creation portal has teamed up with Creative Barcode – the UK concept protection and safe-disclosure system used by innovators and creators worldwide.
C J Kettler, CEO, Genius Crowds
Genius Crowds CEO, C.J Kettler states “at Genius Crowds, we not only believe in the open innovation of the web but we rely upon it for our business model of crowdsourcing product ideas for retailers and manufacturers. However, at the heart of Genius Crowds is a respect for creative consumers and concept innovation and we recognize the value vested in ideas and creativity. So we are delighted to announce a new partnership with the good folks at Creative Barcode (creativebarcode.com).
Maxine Horn, CEO, Creative Barcode concurs - “ the Genius Crowds model fits our own purpose and philosophy - without ideas and respect for idea generators be they consumers or professional creators then innovation will be restricted. Genius Crowds royalty payments to the idea generators whose innovation concepts result in commercial benefits for the business they are fed to is fair, ethical and motivational – and that enhances innovation”.
There is a growing and unstoppable movement happening across the world where Consumers, thanks to social media and the democratization of the web, have a voice. At Genius Crowds we have given that consumer voice a platform where they are directly involved in product development and innovation. Whether people call it social ideation, social product development or anything else it is by any other name collaboration and co-creation with the folks who drive this economy – the consumers.
Genius Crowds provides the platform for consumer collaboration in product development and helps to pave the way from idea to market. And to ensure that consumer based IP gets developed and rewarded Genius Crowds will use Creative Barcode protection and safe-disclosure on the most viable concepts when disclosing to industry partners for collaboration and commercialisation.
Creative Barcode is ideal for Genius Crowds and its community as it is a unique non-profit organization that has innovated in the Intellectual Property sector to take the complexity out of a complex subject. And as such it opens up innovation opportunity not restricts it.
Creative Barcodes new approach for early-stage concept innovation, not covered under traditional Intellectual Property law, will be pivotal & critical to opening up innovation whether that is between consumer ideas and collaboration with industry or between professional Creators and their higher value IP inherent in knowledge and know-how based fully articulated innovation concepts, negotiated with industry.
Uniquely Creative Barcode uses QR code technologies to under-pin its mechanism and process. Creative Barcode members use the specially created App to produce and embed their own unique barcodes into their concept files & correspondence. The barcodes denote authenticity, ownership and permission based use only. They are applied to concept files disclosed to third parties who agree to the legally binding Trust Charter before they can download files. This action co-joins the Creator and file recipient in a permission based usage agreement. All Creative Barcode users are supported by the World Intellectual Property Organization (WIPO).
Barcoded concept files guarantee to collaborators that the innovation concepts, product & service ideas are original to the Creator in the way they are expressed. They also provide proof of creation date; creation source; and ownership and thereby protect the interests of the recipient party.
Genius Crowds whose expert panel selects finalists for commercialization support will selectively apply Creative Barcodes to the chosen submissions before disclosure to industry.
Genius Crowds is proud to be a Creative Barcode partner and to support its growing community of creative individuals & firms, academics, brands and business owners who recognize the value in encouraging the protection of innovation concepts & commercial ideas both online and offline.
About Genius Crowds
Genius Crowds is founded on the principles of collaboration and sharing. It serves as a platform for everyday people – students, women, men, moms, dads, DIY'ers, cooks, and tinkerers - who have a product idea that they don't know how to bring to market. Genius Crowds help shape & develop them into commercial ideas with big market potential where Creators share in the profits.
About Creative Barcode
Launched in September 2010 Creative Barcode fulfills an unmet need for the protection and authentication of innovation concepts pre-commercialization. It is the first innovation in the IP sector for more than 3 decades and is fit for the digital age. Usage of Creative Barcode opens-up innovation not restricts as it reduces the vulnerability of disclosure pre-commercialisation and provides an authentication to concepts and a measureable value to innovation journeys.
And it does so in a legally robust yet non-complex way at a price point affordable to every individual Creator up to the largest company or University worldwide
Maxine Horn, CEO