8 June 2012
Fashion students' photo purloined by Tesco's
A fashion stsudents was shocked to see her own face on sweatshirts being sold in Tesco's. Used without permission and apparently lifted from her social media site - http://www.fashioncapital.co.uk/News/25277-Tesco-uses-fashion-students-image-on-girls-sweater-without-
Don't you think that a firm the size of Tesco's would ensure that any images they use on products and advertising have full clearance of the image owner?.
Social media sites tend to have very loose IP terms and conditions that state anything uploaded to their sitre is automatically assigned to them to use in anyway they wish. This approach now appears to be one commercial organisation are taking advantage of. They appear to belive it is fine to help themselves to someone else's property, even their face and plaster it on their products for sale, without so much as the etiquette of asking their permission.
If a consumer walked into a Tesco store and took their property without permission it would be called err...... 'shop-lifting' !
What do you think can be done to stop such poor etiquette and in some instances outright theft of others creative work?
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